Why You'll Find Me on Instagram and Google+ - NOT Facebook
Being a full time working mom, AND a blogger, I have fairly limited time. And spending my time on Facebook has had me more and more frustrated lately. Not so much on my personal page, which I actually spend a pretty limited amount of time on. But the time I’ve been spending on the Structure in an Unstructured Life Facebook page, has completely sapped it of any kind of enjoyment it once had. Don’t get me wrong – there are people who like and comment on my Facebook posts fairly regularly and I love to see that. However, the time I spend on it is no longer bringing me the return on investment I need to justify it.
The point of my creating a Facebook page for my blog was to reach more people. Connect with people who would enjoy reading what I wrote, and let them know there were new posts, as well as interact with them and build relationships outside of just the blog. The problem is, I can no longer do this on Facebook. With the new Facebook guidelines and operations, less than 10% of the people who have liked my page, ever see my posts. So I spend between 2 and 3 hours a week (sometimes more) scheduling posts, writing posts, and interacting with posts on Facebook, for very few people to ever see them and even fewer to actually click through to my blog from Facebook.
I read a lot about social media – strategies, tips, trends – to both help me with promoting my blog and to build a freelance social media management business. And as I recommended Facebook strategies to a social media client the other day, it just didn’t feel right. I thought about that, and I realized it was because Facebook just doesn’t help bloggers and small businesses anymore. My number of readers coming to my blog from Facebook has been shrinking each month. The number of people who see my posts has significantly decreased. So I turned to my Facebook insights and became almost obsessed with the numbers. Creating spreadsheets with reach and engagement data, enlisting the help of my data-analyzing sister-in-law to help me crack the data code. Studying times people are active and types of posts they are engaging with and likes versus shares on pictures versus text. Do you know what I figured out? Nothing. Other than Facebook kind of sucks.
Facebook is great for finding out what friends and family are up to. It’s awesome for seeing pictures of my friends’ kids and their new homes and their vacations. I love sharing cute pictures of my kids and revealing our new puppy to my family and friends. I smile when I like a status that someone got a new job or is having a baby. But beyond this personal use, Facebook sucks. I no longer look to Facebook to find out what my fellow blogger friends are posting, because I usually don’t see their posts. So I look for them on bloglovin’, or Twitter, or Google+, or Instagram. And as I ranted above, I certainly can’t rely on Facebook to help people find my blog posts.
So while I am not making a clean break from Facebook, I am no longer focusing on it. I will still post about what’s on my blog, and I will certainly interact with anyone over there. But I’m not going to spend the crazy amount of time I have been spending trying to build a community there. If I’m going to spend that kind of time somewhere, I need to be getting more out of the relationship than I do with Facebook. So where can you find me? Good question…
Instagram. I have been loving Instagram more and more lately. Not only do I get to see a more personal side to friends and bloggers through the pictures they take, but I can like and comment over there just like on Facebook. So I plan to spend more time there. Please follow me – I would love it!
Google+. I have been simply using Google+ to share links to my blog posts, mostly for the search engine positives Google bestows on it’s users. But I have been realizing I can see new posts from my favorite bloggers over there much easier than on Facebook. And here’s a crazy idea – people actually see what I post there! If you hang out at Google, you can add me to your circles on Google+!