Why Moms Should Boycott Nike
How have I spent my free time recently? Mulling over a Nike boycott. It all started with Nike's weird from-the-grave Master's ad for Tiger. Then I read about Ben Roethlisberger--another Nike guy.
The NFL player wasn't charged with anything but according to the NYTimes he did earn a 572-page Georgia police report of a sexual assault accusation against him. That was enough for me.
So I started by tweeting my disapproval and I got this in response:
Which got me thinking. And thinking. And doing more thinking as I went for a 5-mile run in my Nike shoes. No, "maripoopoopoo" athletes are not role models. But moms are and this mom has decided enough is enough.
I've got two little girls. I want them to grow up to be strong women that love sports--just like their mom does. So as their role model I want them to see me use my purchasing power well. Not only to I track trends, but I also try to steer moms into spending money wisely. I'm certainly not going to be giving Nike my dollars anymore (two pairs of running shoes a year--roughly $200) to spend on athletes that at the very least don't respect women. So I'm asking you all to think twice before plunking down money for Nike shoes and apparel. As for me, I'm returning the promotional outfit I received last year for review. What I really wanted from Nike post the car-bashing, texting scandal was an ad like this...
Fade in: we see Tiger teeing up a ball for a young girl. He steps back to watch her swing and nods in approval as she smacks one right down the fairway.
Narrator: Nike supports golf programs for girls. We know that the future of the sport is in their hands. When was the last time you took your daughter out for a round of golf?
You get the picture. Until moms realize the power we have in our purchases these massive sporting brands will never change. If you haven't seen this video take a look. It just goes to show what creative marketing can do for girls and women (note: in fact Nike was partially responsible for this video--just goes to show what they can do when they use corporate power for good).
Now Nike it is up to you. I think it's time you put a spotlight on girls, not the men who seem to have no regard for them.