Why Blog. Why Not?
Many people get in touch with me to ask how they should start a blog, they wonder what way is best and how should they do it. It’s not difficult – you just need the passion and inspiration to write about what you want and the will to help others in doing so. We can all write a personal journal or doodle on the side of a margin, we all have a book inside of us whilst some have two or three. So why not go the extra mile? Usually the stop gap between the knowledge that we can and the have-done/does-do is the will to start now. There’s something which we feel holds us back – finishing that book, tidying the house, completing paperwork and before we know it the intention is gone, the intention is never enough and so sometimes it can be better to just forget about that great possibility until the memory reappears and we find something else.
Why not? We’re afraid of it all going horribly wrong – what if something were to come back on us and our aspirations fell to nothing, or if we had found that we had put so much energy into one project which yielded no reward? There’s no end to the reasons we create to prevent ourselves from doing the things which we have always wanted to do. In March 2013 I took the plunge and abseiled down the Europa Hotel of Great Victoria Street in Belfast to raise money for a charity close to my heart. It scared me as this 300ft building wasn’t to be taken lightly … primarily when you are scaling down it but I did it, I gulped at the top and took moments to myself accepting that yes of course there was a chance that I may plummet to my death but that in reality it was very, very, very unlikely and there were trained instructors at the top and bottom who would guide me along the way too. It took a leap of faith to gulp and jump and scale the building down.
This tactic can be applied to anything we do, blogging included. Many people fear the idea of blogging because there’s a pressure to get a certain number of viewers, readers, followers etc. However when you recognise that this pressure is purely superficial and give it a go then you manage to grow as a result. There’s a host of great resources you can use however I enjoyed the creative control which came from WordPress compared to others. Blogger is okay and I accept that some people like it however when you apply for adsense if one particular demographic clicks your adds too often it can result in an account-wide ban without chance of lift so Google are hard to trust fully. I’ve heard good things about other blogging services such as blog.com. Either way the service which you choose isn’t the point as if you believe one isn’t fully working for you then there’s a host of others which you can import your data into quite easily – you just need to get started right now. Success is the moment you choose to start and after that it’s just about making the habit stick. If you lose sight of the habit then conscientiously take the time to sit back and for lack of a better inspiration just write.
In terms of what you should blog about, simply blog about what inspires you. Are you making a dramatic life change? Then start there, tell the world about it as you can bet that there are others going through the same thing who could use your story as inspiration.
Laura is a passionate freelance writer, the creator of the blogs Living Minimalist and Sweeter Business. Laura runs the International Independent Bookstore Book Corner UK and UK Cupcake Business Lucy's Sweet Treats.