When It Comes To Social Media – Adapt or Die

When It Comes To Social Media – Adapt or Die

Recently I received an invitation to speak on the ways to deal with social media overload. The audience wasn’t completely sold on the benefits of social media and questioned why they would choose social media over more personal forms of communication, such as having a phone conversation.

Female Businesswoman Using Laptop At DeskOne of the comments was, “What do I do if my phone rings and I get a Tweet”?

In my multi-tasking-social-media-inclined-Millennial-mindset, I jokingly replied, “You pick up the phone and Tweet back at the same time.” He didn’t like my answer.

However, these individuals bring up a good point and a situation I faced a few years back when I worked for a corporate organization. The average age in this organization was 20 years my senior, however it was a multi-generation workforce. I discovered very quickly, by watching and “listening”, there were multiple ways to communicate with the diverse individuals that I worked with.

Some co-workers only responded to phone calls, while others preferred email, and for those who were in my age range, interoffice Instant Message sufficed. I learned that I needed to adapt in order to communicate with my co-workers. If I wanted to connect with someone, or if they reached out to me, I would respond to the communication method they preferred. If I didn’t know, I would email, which is my preferred method. Eventually their method would present itself.

Social media is no different.

Individuals have preferences over communications platforms. As a business owner you must be present on those platforms as well. If you aren’t, they are going to go to your competitor who is.

I have said this before and I will say it again. You don’t have to be on every platform, just where your audience is. However, if they are on Facebook and Twitter, you should be there too.

We are at a communications cross-road; multiple channels, multiple audiences and various preferred communication methods. There is no right answer other than adapting to their preference.

For those businesses holding out and waiting for the phone to ring, eventually it will stop ringing. #AdaptOrDie.

adapt


--

Jeannine O'Neil

JO Social Branding

Social Media Consultant

Related Posts

5 Tips to Get More Traffic to Your Blog Posts

As bloggers, we spend a lot of time hovering over our keyboards, trying to come up with the right words and keep our sentences free of grammatical errors.  We slim down our content to make it easy to read and try not to bore our audience. Once we are happy with our masterpiece, which often feels as if it could go through one more round of edits, we hit “publish.” That's a lot of work for one little post. But what happens next? In other words, are you using social media to the best of your ability to extend the life of that blog post?   Read more >

Research on Media Habits from BlogHer, ComScore, Yahoo, Unicast : What Do Women Want?

A number of studies have been released over the past few months exploring the behaviors, purchasing habits and needs of women online.   Read more >

Is Your Mode of Communication Causing You to Miss Opportunities?

You've created a wonderful website, your blog rocks, and you are yearning for opportunities to further your work. You wait and wonder why no one contacts you. Perhaps it's because you've made it too darn difficult for those interested in your work to reach you, so they move on. "Say What? (you think...) We are in the most connected time in history between social media, the web, and the extra appendage known as the smartphone!" I agree with you, but hear me out. Just because you're "connected" doesn't mean anyone can actually communicate with you.   Read more >

Recent Posts by jeannineoneil

Comments

In order to comment on BlogHer.com, you'll need to be logged in. You'll be given the option to log in or create an account when you publish your comment. If you do not log in or create an account, your comment will not be displayed.