(BREAK-OUT SCHEDULE) What to Expect at #BlogHerFood15!
In three months #BlogHerFood15 will be hitting Chicago with hundreds of food bloggers, writers, cookbook authors, photographers, stylists, social influencers, and brands in attendance. We hope you will be one of them (register here!).
We’re a passionate bunch, and that passion for creating content about and around food is reflected in every post, pin, ‘Gram or 60-second tutorial. Food blogging is serious business.
We'll start the #BlogHerFood15 agenda as we did last year with a general session series of Lightning Lessons on what you need to know NOW. This industry is fast-moving, and we consider this conference to be your annual opportunity to stop and take stock.
Today we're unveiling the #BlogHerFood15 break-out schedule. We'll be adding speakers to it over the next couple of weeks. In the meantime, you can check out sessions in these four tracks.
Photography has been a key element of online food content since the beginning, and Pinterest and Instagram have only intensified the focus on great visuals.
Unlike capturing a gorgeous portrait or stunning landscape, with food photography *YOU* are often creating the subject of the image you're going to shoot. And now video is fast accelerating its impact on the food space.
Learn more about food styling, plating, photography, and video in the Visuals track.
2. Social Media Boot Camp
A big hit at the annual conference this year, the Social Media Boot Camp track will be a series of Lightning Lessons on the social tools that are most important for food content creators.
This track will look at best practices but also the policies these platforms have in place that affect your ability to promote yourself (or activate for clients). Dig deep into standbys (Facebook, Pinterest, Instagram) as well as look at old- and new-school tools you may not be maximizing (from good old-fashioned email to Periscope) by attending Social Media Boot Camp.
3. Building Your Business
A business plan. A product road map. KPIs. Do you have them? Is that Greek to you? Somewhere in between?
If you want to look objectively at your online platform as a vocation (whether it's merely a potential business, a growing concern, or even mature ... perhaps at a plateau) then the Building Your Business track is for you. C-Level media, marketing and publishing execs help you assess your business as they would for a board or investor.
I already mentioned how intensive food writing can be. So much so that we created this track to focus on fundamentals that you may overlook as you up your visual game, corral your social media presence, or grow as a solid businessperson.
We're talking about the craft of the writing, the craft of the food, even the craft of the technical underpinnings of your web site. These are skills sets that can be constantly improved, and the Craft track is designed to provide that opportunity.
The ever-popular food demos will be scheduled throughout. And we have some fascinating keynotes that we will be announcing over the next three to four weeks.
The agenda is jam-packed (as the exhibitor area will be!) and we hope there truly is something for everyone, whatever your focus, your level, your interest.
Join us in Chicago in three months by registering now. We look forward to seeing you there.
Elisa Camahort Page
Sr. VP SheKnows Media, and BlogHer Co-founder