A Thought About the Pepsi Super Bowl Ad Campaign
Last evening my husband and I sat together and went through all the ads that appeared during this year's Super Bowl. We were hoping to find something as entertaining as that little boy who played 'Darth Vader' - who can forget the awesome cuteness of that!
Well, there were some funny ones, some touching ones and some real misses. However, for sheer entertainment value, we enjoyed the Pepsi spots that seemed to be promoting, not the game itself, but the halftime show. We watched about five or six - there are over 80! They were fun. Marching bands, cheerleaders, music and singing and dancing...people seemed happy and joyous as that moveable feast went from place to place around the country.
Then, in the middle of the night I woke up. For whatever reason something about those ad spots was bothering me. Then it hit me: they weren't "about" anything more than selling a soft drink. People were having a great, good 'ole time to promote nothing of substance. For once you drink the soda all you are left with is an empty can.
It occured to me, why not do that same type of traveling extravaganza - with all its 'feel good' vibe - to promote say, Feed The Hungry; or World Peace; or Go Green For The Environment?
It's not that I don't like soft drinks - including Pepsi - because I do. It's not that I don't like sporting events, because I do. Was it a brilliant marketing campaign? Absolutely! But something that cool on that scale...why not have a company like Pepsi put up the money to promote something of substance. You have to ask the question: is the halftime event for a football game "substance?"
Anyway, nothing against Pepsi or football, just my midnight musings, I guess.
Linda C Smith, Artist and Writer