Using Hot Topics to Boost Your Visibility
There's always a hot topic of somekind rolling around in the media. Here are some ways you can use hot topics to boost your visibility and start a conversation. (Note: By all means it goes without saying, but I will say it! Use hot topics sparingly and in concert with your overall brand.)
“Let’s give them something to talk about” sang Bonnie Raitt back in the early 90's, just about the time she was in a relationship with a much younger man.
For better or for worse, a hot topic is always an attention grabber!