Athletic Sponsorship 101

Athletic Sponsorship 101

Athletes rely on sponsors in order to be able to compete. Unless you're in a coveted sport that pays millions (NBA, NFL, MLB), your income comes almost exclusively from sponsors. So how do you apply for and receive sponsorships? This article will break it down.

In the past week, I’ve gotten a few questions about applying for sponsorships. I thought it might be helpful to pass on some helpful tips for triathletes interested in working with sponsors.

The first question most athletes have is: should I apply for a sponsorship?

Read the full post on Sponsorship 101 on Elizabeth Waterstraat.

Athletic Sponsorship

Credit Image: Aaron of NEPA via Flickr

Read more from Athletic Sponsorship 101 at Elizabeth Waterstraat

Related Posts

Why the Olympic Games Sponsor Blackout Matters

The London Olympics offer a hotbed of opportunities to talk about the business and financial aspects of sport. The topic of athlete sponsorship is a hot one. Let's face it, most athletes are able to do what they do because of sponsors. Most aren't funded by huge corporate sponsors, though. They are funded by smaller companies. This is where the blackout surrounding the Olympics creates such a conundrum and disparate playing ground for the athletes. Read this excellent post about what the blackout is, why it matters, and what you can do about it.   Read more >

The Business of Track & Field Athlete Contracts

I have started this journal entry a dozen times with the themes of "Doors Open and Close", "The Roads Are Open", "A Different Path" and "A New Journey".  Not one of those themes seemed to convey the thoughts and feelings I had regarding what transpired this past week.  I want to note up front that this posting is not to bash on ANY of my previous sponsors.  It is meant as a real world learning experience for future professional track & field athletes.  It will give them a look at what to expect in this business.  I also hope to give sponsors something to think a   Read more >

Stand By Your Man? Not This Time, Lance Armstrong

(Editor's Note: The news that Lance Armstrong has stepped down as chairman of the cancer support charity he founded has rocked the sports community.  Nike Inc has  dropped the disgraced cyclist over the doping scandal that will cost him his seven Tour de France titles and other sponsors are reviewing their partnerships. Pro triathlete Joanna Zeiger weighs in on the Armstrong controversy. ~js)   Read more >

Comments

In order to comment on BlogHer.com, you'll need to be logged in. You'll be given the option to log in or create an account when you publish your comment. If you do not log in or create an account, your comment will not be displayed.