Integrated Marketing Enhances Your Professionalism
Steve McKee, author of When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It , talks about today’s marketing and media fragmentation in his Bloomberg article: Integrated Marketing: If You Knew it You’d Do It.
He says: “The good news is that there is a powerful way to overcome fragmentation: integration. But don’t be deceived—it’s more difficult than it appears.”
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