SEO in 2013 and the Importance of AuthorRank
One of the biggest trends we are going to see changing SEO for this coming year is AuthorRank. If you have heard of Pagerank, you have an idea of what sort of tool this is. AuthorRank won’t be a replacement for Pagerank, rather used to inform Pagerank, in the hopes of enabling Google to rank quality content more appropriately. The most important changes are;
The Author by Joe Shalabotnik via Flickr
1) AuthorRank uses Google Plus profiles
2) Content quality will no longer be based solely on domain or Web page, it will now be reputation based and take into consideration the “authority” of the individual that authored the content. So what can we do to meet AuthorRank’s SEO standards?
In the AuthorRank world, we need to have an author who is an “authority”, meaning he or she has a lot of “natural” links and he/she is optimized for their blogs on Google Plus. If no one in your organization holds a strong online reputation, start building up the AuthorRank of your chosen “agent” within the organization to leverage in the long term. To leverage this author, here are 3 key steps;
- Add a Rel=Author code to your wordpress website. Here are the detailed instructions from Google.
- It is suggested that your author should interact as often as possible with Google Plus (authors are ranked on the number of Google Plus circles they are included in).
- Stick to one topic. If the author writes about a whole host of subjects it is assumed that the content will be weaker. Google ranks honed authors higher.
The interesting part about this new algorithm is that it requires you use Google Plus. So bloggers are now going to be encouraged to use Google Plus to boost SEO. Here is how: At the bottom of your Google Plus profile page (in edit mode) you will see a contributor section; this is where you can enter in which blogs you are contributing to. By doing this, you create a relationship that increases your SEO. This action will also make your listing more prominent in a search because it causes your profile picture to show up.
Once you set up Google Authorship, go and track down all the (quality) content you have created in your specific area of expertise. How do you see if you are measuring well? Use the Rich Snippet Testing Tool. You will verify authorship and then see your results.
The normal SEO criteria will still be highly valued; don’t walk away from reading this thinking all you need to do now is become active on Google Plus! The biggest change we are going to see is more and more bloggers on Google Plus. It’s very sneaky of Google making their social networking site essential for SEO, but just as most bloggers will submit to this requirement and start using Google Plus, Google is doing what they have to do to gain more customers.