Pinterest Best Practices and Busted Myths (Class 2 of 3)
Master Class Segment 2 of 3: Getting the most bang for each and every pin.
Click here for all the Pinterest master classes.
As I shared last time, BlogHer has created a three-part Master Class on making the most of Pinterest as a powerful new platform— for both brands and publishers. We showed the proof of why Pinterest is simply made for marketing. Today we launch Part 2: The Power of Pinning.
How much should you pin to make an impact on Pinterest? What time of the day are people more likely to follow recipes? Am I destroying my brand by offering up a “Pin It to Win It” contest on Pinterest? Spoiler Alert: No — but you could be doing other things that will pay off bigger in the long run.
I loved this part of the discussion in our Pinterest Best Practices Master Class. We established in the first segment why Pinterest is such a powerful tool for brands, but its power is diminished if we don’t understand its role in our marketing strategy, which factors motivate browsers to follow content, and what to do with a follower whom we’ve engaged.
In this segment, I discuss with Bob Gilbreath, Co-Founder of Ahalogy, a working definition of Pinterest that helps ground our thinking of how to best use this tool in our marketing strategy. Then, we get down to brass tacks, looking tactically at what works on Pinterest, what doesn’t work, and what works sort of but could be done much better.
I won’t give it all away here.Check out our 20-minute segment and be sure to take notes.
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