#BlogHer17 Agenda

Register today for #BlogHer17!

Day 1: Thursday, June 22, 2017
3:00pm - 7:00pm Registration Opens >>
5:00pm - 6:00pm Wine & Gyn >>
6:00pm - 8:00pm Evening at the Expo >>
Day 2: Friday, June 23, 2017
7:45am - 9:00am Breakfast >>
8:30am - 9:30am Welcome & Morning Keynote >>
9:45am - 11:00am Live Broadcasting and Storytelling Platforms: Instagram, Snapchat, Facebook Live, & More >>
You CAN Travel the World Right Now, Regardless of Your Circumstances >>
Trendwatch in Health, Fitness, Wellness, and Nutrition >>
Storytelling Your Way to Healing and Support >>
11:15am - 12:30pm Best Practices for Creating Multiple Online Income Streams >>
Improve Your Video Skills and Production Value >>
Transformation is Ageless >>
How to Navigate Mental Health Issues Online and Offline >>
12:30pm - 1:30pm Lunch (Doors open 12:15) >>
1:00pm - 2:15pm Lunch Keynote >>
2:30pm - 3:45pm Top Legal and Tax Issues for Your Small Business >>
Hands-On Podcasting Lesson: Record, Edit and Post a Mini Podcast >>
The Power of Private Facebook Groups >>
Caregiving, Including How to Integrate Self-Care Into Your Mix of Responsibilities >>
3:45pm - 4:15pm Expo Break 3:45-4:15 >>
4:30pm - 6:00pm Voices of the Year Community Keynote >>
6:00pm - 7:00pm Voices of the Year Reception >>
7:00pm - 9:00pm Open Mic >>
Day 3: Saturday, June 24, 2017
8:00am - 9:00am Breakfast >>
9:00am - 10:15am Morning Keynote - The Pitch >>
10:30am - 12:00pm 5 Strategies to Unleash the Power of Your Personal Brand >>
SEO: Conquering Search Engine Algorithms >>
Activism for the Part-time Revolutionary: How to Make a Real Impact >>
Modern Love: Blended Families, Fluid Identities, and Digital Intimacies >>
12:00pm - 1:00pm Lunch >>
12:45pm - 1:45pm Lunch Keynote >>
2:00pm - 3:30pm Book Publishing Today: Self-Publishing and Hybrid Publishing Are the New Normal >>
Productivity and Planning: Bullet Journals, Vision Boards, the Latest Apps and More >>
100 Million Views and Counting: Secrets to Building Huge Facebook Traffic >>
Intimate Writing: How to Balance Your Private and Public Personas >>
3:30pm - 4:30pm Expo Break >>
4:45pm - 6:00pm Closing Keynote 4:45-6 >>
6:00pm - 8:00pm Closing Party >>

Session Details

Day 1

Registration Opens
Wine & Gyn
Evening at the Expo

Day 2

Breakfast
Welcome & Morning Keynote
Live Broadcasting and Storytelling Platforms: Instagram, Snapchat, Facebook Live, & More

More and more of us are creating daily stories for our curated audiences using Snapchat, Instagram Stories, and Facebook Live. Is one platform better than the others?

Attendees will learn:

  • Which platforms work best for your content
  • How to use Snapchat, Facebook Live, and Instagram Stories to build community and engagement
  • How to leverage each platform to network and connect with potential collaborators

Speakers:

Ms. Candy Blog, candy livestreamer and award-nominated YouTuber

Amiyrah Martin, pioneer of live streaming and frugal blogger at 4 Hats And Frugal

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You CAN Travel the World Right Now, Regardless of Your Circumstances

Travel can be mind blowing, barrier breaking and life changing, but many of us wait to travel because we don’t think we can do it. The idea that traveling is prohibitive or expensive isn’t completely true. There are many ways for you to travel without breaking the bank and fulfill your lifelong dream of seeing the world. But traveling free (or almost free) does require advance planning and a willingness to seize opportunities and be open to serendipity. In this session, you'll learn some of the best ways to travel, and how to get started.

Attendees will learn:

  • Ways to travel inexpensively and travel hacks to make the experience more fulfilling
  • How traveling can enrich your life, and why you should do it
  • How to find free lodging and food simply by networking with people in different countries
  • How to simplify your life before you start traveling

Speakers:

Mona Darling, blogger and women's empowerment coach at VivaYourRevolution

Stephanie Flor, Founder of Beauty and Travel blog AroundTheWorldBeauty.com

Natasha Nicholes, blogger, gardener and traveler at Houseful of Nicholes

Oneika Raymond, writer and serial expat at Oneika the Traveller

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Trendwatch in Health, Fitness, Wellness, and Nutrition

Plant-based or Paleo? Mindfulness vs. Meditation. Cannabis for Chronic Fatigue. And so much more. The health & wellness space is constantly evolving, as new discoveries are made, as regulations and laws change, and as social mores shift. If you’re writing about health, wellness, food, fitness, or simply how to lead a more balanced life across all these dimensions, this panel will give you insight into the latest trends that experts in these fields are tracking, and the different styles of helping your audience integrate these trends into their lives.

Attendees will learn:

  • The latest trends that are intriguing a variety of experts in the health and wellness field
  • How to vet sources for new scientific information
  • How to be a positive motivator for your audience
  • The different styles of goal-setting and achievement that your audience likely adopts and how to craft content for these styles

Speakers:

Catherine Enny, music producer

Ashley Koff RD, Dietitian, nutrition advocate, and author

Tanya Steel, James Beard Award-winning author and Editorial Director of Clean Plates

Latham Thomas, wellness maven, doula and founder of Mama Glow

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Storytelling Your Way to Healing and Support

Your life story matters—and no one can tell it the way you do. But how do you mine all your experiences and share in a way that promotes healing for you and others? Learn how storytelling plays a role in helping us redefine ourselves and our personal brand.

Attendees will receive:

  • Guidance on mining your personal stories to combat shame and encourage personal transformation
  • Ways to maximize the emotional impact your personal essays can have on your audience
  • Suggestions for using your words to weave a common thread of unity through your communities

Speakers:

Elayna Fernandez, writer and digital strategist at The Positive MOM

Tracey Michae'l Lewis Giggetts, 40ish, unapologetically Black, Jesus-loving and creative.

Allison Kenny, Co-Founder, Spotlight: Girls

Kristin Shaw, expert wordsmith, Co-Producer of Listen to Your Mother - Austin, TX

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Best Practices for Creating Multiple Online Income Streams

The concept of revenue diversification, having multiple income streams, is not rocket science—but it's easier said than done. This session features folks sharing what they do, what they charge, and how to unearth your own unique revenue streams.

Attendees will learn:

  • How to think more creatively about your skills, expertise, and assets in order to create new products and services you can monetize
  • The concept of "buy vs. build vs. partner" to help scale your business more quickly and fruitfully, even if you’re a one-woman (or one-man) show

Speakers:

Lain Ehmann, online entrepreneur, best-selling author, secret superhero

Arsha Jones, e-commerce empire builder, mentor at BuildBrandSell.com

Lorraine C. Ladish, author and midlife content creator at Viva Fifty!

Kathy Cano Murillo, founder of CraftyChica.com, writer, artist

CeCe Olisa, YouTuber and Blogger, PlusSizePrincess.com

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Improve Your Video Skills and Production Value

If you're looking to expand your reach, collaborate with brands, drive traffic, gain followers, or increase your CPMs, video is the way to go. What do you need to know to create high-quality and compelling video, even if you’re a one-person shop? What type of content works best on YouTube, Facebook, and other platforms? This session will teach that and more.

Attendees will learn:

  • What to incorporate in brand collaboration videos to elevate your own content and personal brand
  • How GIFs, cinemagraphs, Boomerangs, and slideshows can take your collaborations to the next level
  • Video best practices, and how to decrease filming and editing time

Speakers:

Rachel Farnsworth, video producer, YouTuber, cookbook author and blogger behind The Stay At Home Chef

Ashlee Marie Prisbrey, cake decorator, blogger, and YouTuber at ashleemarie.com

Jessi Sanfilippo, creator of SHUGGILPPO, award-winning YouTube comedian

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Transformation is Ageless

Did you know it’s never too late to transform yourself? Whether you are 25 or 55, age is not a factor when it comes to changing your life path. Determination, an internal desire to make external changes, and understanding that success can be found in conquering fears are the first steps on the road to transformation.  In this discussion, the panelists will share how they have confronted the challenges women face and how they reinvented themselves both personally and professionally. It all starts from the inside.

Panelists will share:

  • Stories of internal transformation that led to external transformation
  • How to turn dreams in to reality
  • Pushing back stereotypes and assumptions that impact women at any age

Speakers:

Debbie Bookstaber, digital marketer and CMO of Hashtracking.com

Sarah Brokaw, psychotherapist, host of podcast, "Shared Secrets"

Gina Pell, Co-Founder of THE WHAT

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How to Navigate Mental Health Issues Online and Offline

This session will address mental health awareness and the challenges women face when sharing our stories. You'll hear from people about how they're navigating living with mental health challenges, and learn how you can support the people you know who are suffering from mental health issues.

Attendees will be given:

  • Mental health resources and ways to find support
  • Strategies for helping someone when you see a message of distress online, and when you should intervene
  • How the online space provides a lot of opportunities, and how to stay safe where there is a lack of safety

Speakers:

Alice Bradley, author and parenting editor at SheKnows

Tarrant Figlio, blogger and community manager

Jen James, founding Supervisor at Crisis Text Line

Dior Vargas, Latina Feminist Mental Health Activist

Kimberly Zapata, mom and mental health advocate at Sunshine Spoils Milk

 

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Lunch (Doors open 12:15)
Lunch Keynote
Top Legal and Tax Issues for Your Small Business

A series of Lightning Lessons help you get a better grasp on the top legal and tax issues that small business owners face, even when it's not your primary livelihood. Don’t leave yourself vulnerable, and don’t leave money on the table!

Attendees will learn:

  • A quick guide to different business structures and the right questions to ask when deciding which to take on for your business
  • How to take control by improving your understanding of rules and regulations applicable to online and offline businesses, including typical contractual terms, copyright, trademarks, and FTC disclosure rules
  • The right questions to ask when hiring a tax preparer, and how to properly document small business expenses

Speakers:

Ruth Carter, licensed attorney, author and blogger

Crystal Colon, small business tax expert

Tyra Hughley Smith, small business attorney and Founder, BarrisTourista

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Hands-On Podcasting Lesson: Record, Edit and Post a Mini Podcast

Podcasting is a fun way to share more of your personality with your audience, but the learning curve can be steep at the beginning. In this session, speakers will record, edit, and upload a mini podcast to show you just how easy it is to get started. This hands-on approach will take away the fear and give you the confidence to create your own show.

Attendees will experience:

  • A mini podcast episode created live in the session, including set-up, recording, editing and uploading
  • The opportunity to discuss growing an audience before and during your launch, as well as how to start monetizing your podcast

Speakers:

Winter Redd, pharmacist and food podcaster at Hungry Squared

Sharon Titus, home cook and food podcaster at Hungry Squared

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The Power of Private Facebook Groups

There is power in Facebook groups, and they are becoming increasingly popular as a tool to organize communities. Facebook Groups are where the action is at, and this panel brings together speakers who know how to build and maintain vibrant online community.

Attendees will learn:

  • How to harness Facebook groups to reach like-minded people who share your passions
  • What types of activism and organizations work best with Facebook groups, and how to create one that makes an impact
  • The different layers of privacy offered by Facebook Groups, and what to watch out for as Facebook terms of service change

Speakers:

Cassandra Cummings, founder of The Stocks & Stilettos Society

Sarah Fader

Tamara Holt

Brandi Riley, founder of Courage to Earn community, SheKnows Social Media Manager

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Caregiving, Including How to Integrate Self-Care Into Your Mix of Responsibilities

Do you find yourself in the exclusive club often referred to as the “sandwich generation,” caring for yourself, aging parents, and a family of your own? Panelists will share your experiences of juggling the multiple responsibilities of being a caregiver to many—and why self-care is not a buzzword, but a true lifeline.

Attendees will learn:

  • Ways to balance multiple responsibilities of parenting, work, caregiving, etc.
  • Resources for how to best support your aging parents and marshal the rest of the family to help
  • What self-care is—and why it is not a luxury but a necessity
  • Suggestions and strategies about how to start a mindfulness practice and how to establish personal and professional boundaries that people respect

Speakers:

Melanie Edwards, digital entrepreneur and writer at modernmami.com

Graeme Seabrook, self-care coach and writer at PostpartumMama

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Expo Break 3:45-4:15
Voices of the Year Community Keynote

Each year, we recognize a special group of content creators as our official BlogHer Voices of the Year. Of the honorees, a small group will be selected to share their work onstage during the Community Keynote session that closes out the day on Friday, June 23, 2017. Joining our honorees on stage this year as the VOTY emcee will be the incredible Janet Mock.

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Voices of the Year Reception
Open Mic

Day 3

Breakfast
Morning Keynote - The Pitch

Now in its 3rd year, #ThePitch is a platform and video series launched by SheKnows Media to elevate, connect and coach female entrepreneurs. #ThePitch will take place live at #BlogHer17, where women business owners and founders will give a pitch to a high-profile panel of judges and an audience of content creators, social media influencers, entrepreneurs, industry luminaries and brand executives. Then the Judges and you, the attendees, will vote for your favorite. The winner will be announced and claim her victory during the Closing Keynote.

This year’s Pitchers (who will be announced soon) will face questions from this panel of expert judges:

  • •Doreen Bloch, Founder and CEO of Poshly
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5 Strategies to Unleash the Power of Your Personal Brand

Entrepreneurs, business owners, and creators all need to learn how to identify and articulate their unique value in a crowded marketplace. Knowing who you are matters most. Communicating it clearly is nearly as important. And finding outlets to tell your story is key.

Attendees will learn:

  • How to understand your unique value, and the unique differentiators of your product or service
  • The primary tools for positioning yourself as a credible expert, build your personal brand and create effective digital thought leadership
  • Strategies for maximizing your personal brand both on and offline, including how to build a reputation as a source for journalists

Speakers:

Tai Beauchamp, influencer, entrepreneur and media personality, Tai Life Media

Beth Blecherman, journalist and entrepreneur at TechMamas.com

Dorothea Bozicolona-Volpe, strategic digital marketing executive, Social Espionage, LLC

Gianelle Veis, entrepreneur, brand builder and Founder of The Opportunista

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SEO: Conquering Search Engine Algorithms

Wouldn’t you like to know how certain people are getting to the top of Google search results? Is there a secret formula that only they know? In this no-holds-barred session, you'll learn about the common mistakes that could be tripping you up and keeping your search engine rankings lower than they could be. You'll gain the knowledge you need to boost your rankings organically and get your site seen.

Attendees will walk away with:

  • Tips and tricks for conquering the Google algorithm and increasing the chances of your blog being discovered online
  • A list of tools and DIY tips you can implement right away
  • Search engine trends and current ranking signals through case studies

Speaker:

Chloe Spencer, SEO and online marketing specialist

Stephan Spencer, internationally recognized SEO expert, consultant, and bestselling author

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Activism for the Part-time Revolutionary: How to Make a Real Impact

We've seen the meme of Kermit the Frog typing furiously on the typewriter in response to online commentary. Has this been you when something stirs the activist in you? How do you channel your passion online and offline so that your activism has tangible impact? In this session, you'll hear from people who are using social platforms effectively to spark conversations that bring about change, and make a measurable difference.

Attendees will learn and discuss:

  • Productive pathways to channel strong feelings, including rage, and how to determine what makes sense to post
  • Methods to make a difference, such as petitions and other calls to action to your community, and a discussion of what has really changed as a result of using such methods
  • How to determine where you allocate your support so its impact isn't diluted

Speakers:

Carolyn Gerin, strategic brander and co-founder of Cannawise.co

Erica Mauter, candidate for the Minneapolis City Council

JJ Ramberg, MSNBC host and co-founder of Goodshop

Jamia Wilson, executive direction of Women, Action & the Media, feminist media activist, and storyteller

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Modern Love: Blended Families, Fluid Identities, and Digital Intimacies

This conversation will explore how blended relationships, gender roles, and sexual orientation have changed and continue to evolve. You will also learn how social media has impacted relationships, especially when people tend become more intimate with people online than with their partner.

Attendees will discuss:

  • Different kinds of modern relationships, and how people are learning to prioritize their blended families
  • How children change the dynamic of love relationships, and how couples are navigating this
  • How the concept of fluid gender and orientation identities is not just a phenomenon among millennials

Speakers:

Jasmine Banks, Black queer femme mental health activist

Sarah Brokaw, psychotherapist, host of podcast, "Shared Secrets"

Amy Choi, Editorial Director, The Mash-Up Americans

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Lunch Keynote
Book Publishing Today: Self-Publishing and Hybrid Publishing Are the New Normal

There are more ways than ever to bypass the traditional publishing landscape to get your books published. When is a traditional publisher route the way to go? What are the differences between hybrid publishing and self-publishing, and what are the best options for the intrepid author/entrepreneur?

Attendees will discover:

  • New tools that democratize the publishing space for all writers
  • When the traditional route may still make a big difference, despite the easy ways to bypass it
  • Platforms for hybrid and self-publishing for authors looking to bypass traditional publishing

Speakers:

David Henry Sterry, author, educator and co-founder of The Book Doctors

Jessica Stierhealthy dessert recipe blogger at Dessert With Benefits

Alessandra Torre, novel writer and self publishing advocate

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Productivity and Planning: Bullet Journals, Vision Boards, the Latest Apps and More

As busy multi-hyphenates working across an ever-increasing suite of tools, apps, and platforms, we can all feel overwhelmed trying to keep up

Attendees will explore:

  • Different approaches and tools for organizing your life
  • Uncovering your personal organizational style, whether you love a task list or can’t take one step until you’ve made a vision board.
  • Which tools are best suited to each styles

Speakers:

Susanna Barbee, coffee lover, bullet journal devotee and freelance writer at Zealous Mom

Danielle Faust, wellness coach and empire builder at OK Dani

Sili Recio, storyteller and lover of spreadsheets and pivot tables at My Mamihood

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100 Million Views and Counting: Secrets to Building Huge Facebook Traffic

Do you want to crush it on Facebook? How can one video drive major traffic to your site? In this session, you'll discover what kind of content brings in tons of views, and take a peek at the dashboards of a Facebook page that is doing everything right.

Attendees will discover:

  • How drive performance, engagement, and traffic no matter the niche
  • How to create Facebook ads that deliver value and traffic
  • Proven strategies and results
  • A look behind the curtain at Facebook analytics and business manager dashboards to show how it really works

Speaker:

Nathan Engels, brand engagement strategiest and data-driven food blogger at WannaBite.com

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Intimate Writing: How to Balance Your Private and Public Personas

People who are transparent tend to have the most loyal audiences. But how do you share the most intimate parts of your life without sharing everything and losing yourself? This session will show how writing about the most intimate topics—sex, mental health, etc.—can empower your readers and empower you.

Attendees will learn:

  • How to create a positive environment so your readers are willing to share and have a deeper discussion
  • How to set boundaries around what you share, while still resonating with your audience
  • How and when to respect the boundaries of others as you’re telling your story

Speakers:

Quiana Agbai, PR/Advertising mompreneur and married to her college sweetheart

Bassey IKPI, founder of The Siwe Project and creator of #NoShameDay

August McLaughlin, author and creator of Girl Boner®

Shireen Mitchell, social entrepreneur and Founder of Stop Online Violence Against Women

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Expo Break
Closing Keynote 4:45-6
Closing Party