How to Manage the Cycle of Ups and Downs in Your Business

When running a small business, you face many challenges. One of them is managing the lack of “success”; that feeling you get when you lose a client, you don’t get paid for your hard work or your competition is taking your market share. We have all been there! How we “handle” the outcome of any hardship is essential to build the stamina required to run a business long term. ...more

Why Do We Eat Carrots? How Social Media Creates Tribes of Loyal Followers!

Carrots are good for you.How do you know?Who told you?Do you actually feel better after eating a carrot?...more

Using Emoticons to Set the Tone for Your Business

Does the thought of using an emoticon make you squirm? How about using them for your business?I work with many brands and we spend a fair amount of time discussing voice and tone for the products we promote on social media. Brands usually have strict corporate guidelines to which one has to adhere. Our agency always follows those guidelines to keep the clients happy....more

#AnyoneListening? Measuring Your Hashtag Success

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag....more

Social Media Metrics Made Simple

I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade show or for a brand launch. When we complete a campaign, we examine interactions, engagement and impressions. This is how we determine the success of a product....more

Social Media has opened our appetite.

Eating has taken on a whole new meaning since the popularity of social media and the explosion of smartphone usage. I remember when food was simply something I ate and when full, I was never tempted to think about it or eat more! It was a time when junk food tasted great and cooking was what your mother did. I, of course, didn’t have time to cook, I was working! That is what pizza and Mac and cheese were for – quick, easy and filling!...more

Social Media Lessons Learned from the Avon Lady!

As entrepreneurs, we are relentlessly faced with selling our business to keep ahead of the curve. It feels like you are eternally pushing a giant stone up a hill. How do you convince a prospect to purchase your products rather than your competitors?As I was reviewing our social sales reports, I suddenly remembered “The Avon Lady”!...more

“Lead” Your Business to the Next level

As a business professional you probably have a collection of old business cards sitting on your desk that you will get to “sometime”. You also have an active LinkedIn profile with 500+ connections and growing and you belong to many active professional Facebook, Google Plus groups but none of these platforms are translating into ROI....more

Method or Madness? Facebook’s Emotional Manipulation of Users

I opened my Facebook page last weekend to find a story that was trending all over social media: Facebook had published a study at the University of California, that claimed that they manipulated users’ emotions by inserting posts into a user’s news feed that would elicit a “contagious” positive or negative emotion. The published study states that they changed the news feeds delivered to almost 700,000 people for a week. None of which gave their consent to be part of this study. Facebook’s excuse and I quote: “We do research to improve our services…”...more

Social Media on a Budget: Penny Pinching Tips that Expand Your Reach

I run a small business, so I am not a stranger to small budgets or unaffordable marketing propositions. However as they say “Necessity is the mother of invention” and so is marketing your small business. If you are finding yourself limited by financial constrictions and have no time to run an extensive marketing campaign, here are few quick suggestions that won’t break your budget and you can apply straight away....more