How to Handle Customer Complaints on Social Media

Knowing how to handle customer service through social media is an important part of your marketing efforts.  We’re going to talk specifically about Facebook in this post but the principles we discuss apply to all of your platforms....more

Should You Hire a Social Media Manager?

Hiring a social media manager is like hiring a nanny or an assistant.  Will they be a good fit?  Will they understand how I like to run things?  Do I even need one?   Here are a few reasons why you may want to hire a social media manager and a couple of reasons why you might not want to hire one.Reasons why you should hire a social media manager:...more

Why Customer Service and Social Media Go Hand-in-Hand

As small business owners we pride ourselves on offering unique products and services....more

Should You Run Facebook Ads?

The simple answer to this question is YES! Even before you budget big dollars toward print advertising, make a line item for social media advertising. It is more cost-effective; it has visual, immediate results and you can better select your demographics. ...more
Not good value for the money.more

Make the Most of Your Social Media Conversations

Sharing the same information across multiple platforms may be costing you followers and business.Check out this cool infograph created by ...more

Step by Step Guide to Sizing Photos Using Paint.NET

I’m a BIG fan of and use it pretty regularly to edit pictures.  However, if I’m resizing images or building graphics for Facebook I use Paint.Net ( Paint.NET gets me a lot of the same great features as Photoshop but is more straight forward and easier to use.  The best part is that the software is free to download.*...more
Best instructions I've found yet! Thank you!more

Why Your Business Needs A Marketing Calendar

Having a plan of action is a necessity when planning your social media marketing.  It makes sense to know what’s coming up next instead of scrambling to throw something together.  You’ll be more effective at engaging with your followers if you have a well thought out campaign....more