Know your make up brands, a how to shop guide
As you know I'm a veritable make up hoarder, granted I share my make up but I still own more than I should.
One thing I think is important to know when shopping for your make up is who's who in cosmetics; today I will try to share all that I've learnt during these past years.
First of all lets bundle up our brands.
L'oreal owns Lancome, Armani, Maybelline, Shu Uemura, Yves Saint Laurents, The body shop, Clarisonic, Urban Decay, Helena Rubenstein, Diesel, Dermablend, EM by Michelle Phan, Essie, Garnier, Stella McCartney, La Roche Posay, Vichy, Skinceuticals, Garnier and many others.
Borjois owns or is owned by Chanel.
Estee Lauder owns MAC, Clinique, Bobbie Brown, Aveda, Tom Ford, La Mer, Jo Malone, Stila, Smashbox, Prescrictive, Origins, Ojon, American Beauty and many more.
Among the titans you will find some smaller, yet promising brands; NYX and Milani shine for the quality/price of their products.
Smaller hit or miss brands include Wet & Wilde, Hard Candy ans Sleek.
Before we get into to the cruelty free part of this discussion let me tell you why knowing that L'Oreal owns Lancome and Estee Lauder owns MAC might be important, it can directly affect your budget!
Example; Armany Eyes to kill eyeshadow and L'Oreal Infallible 24 hr eyeshadow pressed pigment are the same. They are produced by the same company. Sure some shades are unique to each brand but the formula is identical but the price differs by roughly $ 12.00.
Example, L'Oreal 8 hr gloss ( the one in the hourglass container) and Lancome Color Fever gloss. They have the same doefoot applicator, similar shades and the both last up to 8 hr. Their price difference? Around $ 13.00
I am by no means bashing the more expensive brands, I love my Estee Lauder double wear but knowing that MAC is also owned by it I can make a more informed decision about how I spend my money.
When I found out that Mac was owned by E.L I started seeing all the similarities in their products, some of their foundations behave the same; this goes for L'oreal and Chanel as well.
I have purchased a long wearing foundation by Armani, Estee Lauder, MAC, L'oreal, Lancome, Chanel and Borjois and you cant definately see that they have almost the exact same formula between sister brands, the only noticeable difference were the shade range and the packaging. The same goes for concealers and so on, once you know who's who you will start to notice that there not much difference in between them.
One main perk of buying high end is that you can try the make up before buying it and usually the more expensiva brand will carry a larger selection of colors.
On the other hand by buying from a drugstore brand you might be able to buy or three items for the price of one high end.
This doesn't go for everything ofcourse, it's just a rule of thumb.
As far as which brands are actually cruelty free I suggest to check with leapingbunny.org for a complete list.
Urban Decay, NYX and Hard Candy are cruelty free and vegan.
In my next blog I will give a detailed list of both high end and drugstore make up that I believe are worth trying and why.
I hope this helps. Ciao!!