Conference Corner: The Interest & Identity Track at BlogHer '13
To help you with your BlogHer '13 planning, I'm walking through each of the tracks of programming, one-by-one. As I explained in the overall conference demystifying post, we have four different session styles, and each track of programming includes a mix of those -- making sure there is something for every learning style!
Where it will be: McCormick Place
What you can expect: The Interest & Identity track shifts from skills development to the development of individuals and communities. If you want to take an introspective look at who you are (or want to be) online, or be inspired by what other online communities and identity groups are doing, this track is for you.
Friday opens with a 30 minute presentation which is designed to help you determine the type of social media leader you are (or how to become the one you want to be!) Define your style, and make your leadership consistent across all social channels.
Next we take a deep dive into niche blogs, groups, and communities. Over 45 minutes, you'll hear from experienced bloggers with the kind of narrow focus that helps them build a very specific audience and community. There is deep satisfaction in having a 24/7 "Birds of a Feather"-style presence online! Note: This session repeats on Saturday pm.
Friday afternoon begins with a 40 minute roundtable conversation about how you can care about things like reach, influence, quality, community, conversation, and your readers...without being a brand. Call it an Unmarketing Manifesto! Note: This session repeats on Saturday am.
Saturday opens with a repeat of Friday afternoon's UnMarketing Manifesto. This 40 minute conversation validates that you can care about things like reach, influence, quality, community, conversation, and your readers...without being a brand.
Next, you'll also have a chance to catch a repeat of Friday's 30-minute presentation on identifying the type of social media leader you are (or how to become the one you want to be!). Define your style, and make your leadership consistent across all social channels.
After lunch on Saturday, we spend some time gathering insights from boomer bloggers. During a 40-minute roundtable, you'll discover both the social and economic power this rapidly-growing online community wields.
The last 40 minutes of this track take you on a deep dive into niches (repeated from Friday am). It's your second chance to learn how a narrow focus can build a very specific audience and community.
What equipment you'll need: Reference this post to plan what type of equipment to bring to each style of session.
Next up, I'll be walking through the Politics & Activism track at BlogHer '13. Follow me on BlogHer for pings about each of these posts, or follow @BlogHerEvents on Twitter or subscribe to our conference RSS feed for post notifications. Of course, you can always email the BlogHer Programming Team if you have questions, too!
Conference Programming Manager