Chief Marketing & Communiucations Officer of Peace First

Bobby Jones is one of the nation’s most respected experts in marketing to teen and millennial audiences. He is currently Chief Marketing and Communications Officer (CMCO) of Peace First where he leads all of its marketing and communications efforts to help young people in over 90 countries around the world to be powerful peacemakers, creating compassionate solutions to global and local injustices. He is also the co-author of the new book Good is the New Cool: Market Like You Give Damn, a bold manifesto and how-to guide helping marketers to address environmental, civic, and economic issues in ways that grow their business and brand, while giving them a renewed sense of purpose as powerful forces for good.

See Bobby during his Spotlight Talk at the Closing Keynote on Saturday, June 24, 2017 from 4:45pm - 6:00pm.