Opportunities to Grow Beyond Your Blog: The #BlogHerFood16 Friday Lunch Keynote
Many food blogs are now entering their teenage years, while so many others are just getting started. But we all share the same questions: "How can I build a blog and a business for long-term success and fulfillment? How do I keep it fresh and stay motivated? How can I grow beyond my blog, especially as new tools, platforms, and opportunities show up every year?"
Every year at #BlogHerFood, we talk to role models about their stories—and their stamina. This year, we'll focus on that last question. Even as you love your blog and consider it your home base, you can grow your reach, your influence, your revenue, and your satisfaction by building your brand beyond it—and the four content creators joining us for this keynote conversation have done just that.
Elise Strachan is a YouTube superstar, originally from Australia, with nearly three million subscribers to her My Cupcake Addiction channel, which builds on her blog of the same name. Her videos have received nearly 400 million views. As we continue to evangelize just how important video has become, Elise’s story is all about building those skills and building a following on YouTube. Unsurprisingly, a book deal has followed her success, and her first book is coming out just in time for the conference.
Jill Nystul’s simple premise—to share one good thing with her readers each day—helped grow her blog, One Good Thing by Jillee, to five million page views a month. Along the way, she built a massive following on Pinterest. Both on her blog and in her book One Good Life, Jillee has shared her life story, including her recovery from alcohol addiction. Her openness and her optimism (and perhaps partly her background as an Emmy award-winning TV talk show producer) have led her to regular appearances in national print and broadcast media.
Jocelyn Delk Adams is the author of the award-winning and Amazon best-selling cookbook Grandbaby Cakes. Both the book and her blog of the same name put her modern spin on her family’s cherished generational recipes, while preserving the most important ingredient: tradition. The heartwarming focus of her blog helped Jocelyn deliver the book, then quickly branch out into a variety of appearances and gigs, all within four years. For example, Jocelyn is a cast member on season 7 of the Cooking Channel show "Unique Sweets," and she has worked with top brands such as Coca-Cola, McCormick, and KitchenAid.
Sean Timberlake is a longtime food writer and blogger who started his personal blog, Hedonia, in 2006. He launched Punk Domestics, a site for the DIY and food preserving community, in 2010. He is also the Food Preservation Expert for About.com. Sean has also branched out from online, bringing his food expertise to live audiences by with food tours and experiences—both with local tours in San Francisco, and by taking groups overseas for hands-on experiences.
All four of our keynote speakers are diversifying, staying nimble, and discovering the best showcases for their unique strengths. We know they’ll provide you with both inspiration that you, too, can achieve things you never thought possible, and some practical advice on how to get there.