Almay Shadow Softies: "Whipped to Perfection"?
Recently, what looked like a limited edition display with cute little individual eye shadows for Almay caught my attention. The packaging was attractive and appealing for a drugstore brand. To my surprise, the display had a tester, and no one had used it, so I tried it out. The shadows are described as "whipped to perfection". I am a fan of cream shadows so I was eager to see what these were like.
I bought the shade, Smoke, a matte grey/brown/purple shade. It's a nice shadow: doesn't crease, long-lasting. But it's very sheer: takes about 3 applications to build up enough color. So if you're a fan of highly pigmented shades, this one isn't for you. I have ended up liking it though, and it's become a good everyday, neutral eye shadow. Pix and details on my blog.