7 Tips to Getting More Traffic for Your Site in 2014
Among my New Year's resolutions is the promise to put effort into getting more traffic to flow into my website in 2014. With millions of sites vying for attention on the Internet, it is not enough to build one and expect people to flock to it. You have to work at making your website attractive and causing readers to pay attention. Here are some tips to help you improve your 2014 website.
Provide Dynamic Content
The heart of a website is its content. People come to hear what you have to say. Provide them with useful, information-rich, well-written material. Address the reader directly. To ensure professionalism, follow the tips of any good writing. Use action verbs. Pay careful attention to syntax. Alternate long, flowing sentences with shorter, more direct sentences. Avoid filler; do not repeat yourself over and over, but rather be sure that each thought is unique. Proofread your writing carefully for spelling and grammar mistakes. Nothing turns off an educated reader quicker than poorly or sloppily written content.
If you want people to find your site and keep coming back, you have to regularly update your content. Have a schedule for new posts, and stick to it. If people interested in your area of expertise, product or service know that on a regular basis they will find new information-rich articles, essays or announcements, they remember to visit and recommend your site to others. I know when some of my favorite sites post new material, and I have it marked on my mental calendar. The key is consistency. If these sites miss their posts for a few weeks I would probably stop checking.
Have a Clean Design
If two sites have similar content and one is easy to read and the other is not, I head for the reader-friendly one. A clean design is like a welcome mat to a casual browser. Choose attractive, unobtrusive background colors and a clear, simple font. Be sure your site is easy to navigate and explore with an easy-to-use table of contents. If you have ads on your site, be sure they are not so intrusive that they drown out the content. If possible, avoid pop-up advertising entirely, as many people navigate away from a site as soon as they see a pop-up.
Enhance With Other Media
Use photos and videos to enhance the quality of your site. Casual browsers are attracted to visual stimuli. Be sure photographs are sharp, attractive, original and match the content. Videos should be well-produced and professional in appearance, with clear sound and well-focused, unwavering image. Upload the videos to major sites such as YouTube, Metacafe and Google, and provide links back to your own website. While there, post comments on other videos with similar themes and include your site URL.
Guest Post on Other Blogs and Websites
In guest blogging, you post your articles on other websites, often in exchange for guest posts on yours. This is reciprocally useful. When your material appears on another site, you attract others to yours through the link you provide in the article or in your biography at the end. In addition, when you invite qualified guest bloggers to appear on your site, they bring their own followers, which exposes your blog to a new audience of readers. In addition to guest blogging, post information-rich comments on well-regarded forums in your area of expertise, and include a link to guide readers back to your site.
Use Directory Listings
People searching for something specific use directory listings to find what they want. Be sure they can find what you have to offer by submitting your site to high-quality directories such as DMOZ, Yahoo Directory and Aviva Directory.
Search engine optimization, or SEO, uses titles, tags and keywords to help your site show up on search engines. Be as specific as possible with titles and keywords to highlight the content of your site. If necessary, use Google's keyword tool to learn how people search for your area of expertise.
I hope these tips help many more readers find your website in the coming year.