2 Ridiculously Simple Steps to Understand Your Readers

2 Ridiculously Simple Steps to Understand Your Readers

How do I know what information my potential customers want in a course?

This is one of the top questions I get from my readers. (And, the answer is quite simple.)

And, it’s a super important question! What’s the point of creating a course that no one wants? You’ll give it all of your effort and time, only to put it out into the world and only hear…..crickets…

And, really the root of this question, and what you should be wondering, is what are my readers struggling with? Or, what roadblocks are stopping them from getting from point A to point B?

People buy courses to get outcomes…to change their behavior or life in a different way. So, finding out how you can help them will in turn help you create the content for your course.

Think about the last course you purchased and the WHY behind handing over the cash. You probably wanted to solve a burning problem:

  • You were curious about how to make more money.
  • You wanted to increase your email list.
  • You wanted to improve your health.
  • You wanted to know how to create a website.

People buy courses to learn ideas that will make them different. (Click here to tweet this.)

Really, there’s one easy way to find out exactly what your potential learners are struggling with…

The simple answer: Ask.

Really, it’s all about helping and serving others. In order to do that, you can’t make assumptions. It’s about reaching out, building relationships, and getting to know people on a personal level! And, it begins with the communication process.

Here are 2 Easy Peasy steps to implement now so that you can start finding out what your learners want AND start building that much needed relationship (before you start creating your course!).

- Find out How to Start Building that Relationship Here!

Related Posts

10 Tools That Will Change the Way You Blog

I've been writing my blog for a little over 11 months. In that time, the blog has come a long way. The writing has changed, the design has changed, the content has changed, and with all of those, my blogging tools have changed. After the blog underwent a major evolution a few months ago, I've finally settled into a solid groove, with the help of the blogging tools I use every day. These tools have helped to grow my blog and my skills to the website it is today. I'm constantly discovering new blogging tools, but these have been some of my favorites!   Read more >

Using Feedburner? Time to Look at Alternatives

If you've been using Feedburner to track stats, subscribers and send email to your blog's readers, it's time to look for an alternative. On October 20, Feedburner will end its run. Or, to put it in Google terms, Feedburner's API will be deprecated. That API is what allows you to interact with Feedburner stats and other info. Here's a rundown of your alternatives.   Read more >

#BlogHerFood15 Liveblog: Social Media Bootcamp: Going Old School: The New Focus on Email

Social Media Bootcamp: Going Old School: The New Focus on EmailOne of the best (and often overlooked) tools for food bloggers is the good old-fashioned email subscription list. The most direct way you can "own" your readership is making a resurgence. Understand why, and how you can use emails/newsletters to build your business.   Read more >

Comments

In order to comment on BlogHer.com, you'll need to be logged in. You'll be given the option to log in or create an account when you publish your comment. If you do not log in or create an account, your comment will not be displayed.